So let's get started. The video posted below is a short fashion film created by Jae Song and Claire Carre for fantastically over-the-top fashion/costume designer Christian Joy. Most of you may be familiar with Miss Joy's work with Yeah Yeah Yeahs frontwoman Karen O, for what seems like the larger part of Karen' career. Although Christian Joy's design aesthetic may be far, far away from my own, I can definitely respect and admire her use of kaleidoscopic colors and patterns of the 70's (perfectly demonstrated in this video), as well as her nod to the anti-fashion and DIY style of the 80's and 90's. She's a designer and artist who had/has most certainly found her niche and continues to show her point of view, regardless of trends or seasons.
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| some of Karen O's costumes over the years. all images: www.christianjoy.us |
We all know how much technology has been changing all aspects of fashion, from digital printing on textiles and e-shopping, to live on-line streaming of high-profile collections during Fashion Week. With many designers in the past year opting for video presentations over, or at least as a supplement to the typical runway show, I have found myself more often disappointed than impressed by them. I think that fashion film is a great way for a designer to have complete control over the feeling and mood they wish to convey with a collection, much more than they do with a typical runway show. It also gives designers who may not have the chance or means to be a part of Fashion Week a way to showcase their work, in a medium which may have a greater reach and impact on potential customers than photos from the runway. However, it seems that some designers wanted to get on the digital bandwagon and whip out a fashion film of their own, but lacked the clear vision, or something... I'm not sure what, to make the film an asset to their collection.
Phew! All of that being said, Christian Joy's video impressed me instantly. The hair, makeup, models, and overall styling are all spot on, and the director/producers did an amazing job at making the film look as if it cam straight out of the 70's (which was to the definite benefit of the clothes). Most importantly, the piece is short and sweet, and leaves you wanting to see more of the collection. The focus is always on the clothes and the feeling the clothes create. Okay I'll stop gushing now and let you watch it already! Enjoy.
I couldn't help but post some more images from Christian's website... be inspired!
editorial for Christian Joy shot by ioulex.
all images: www.christianjoy.us
